Many companies focus on acquisition campaigns such as banner ads and Pay-Per-Click campaigns. They work hard to discover the best creative and wording to get consumers to click. However, getting consumer to come to your site is only half the effort. Once you have consumers coming to your website, it is important to analyze what they are doing, what interests them, and what factors on your site cause them to leave without converting.

If a company sees that it is receiving a lot of website visits, but those visits are not translating into revenue, often they need to optimize their website to assure it is easy for interested customers to buy their products, get the information they want or at least take "the next step."

You may be receiving good-quality customers from your marketing campaigns. Those potential customers may leave if your site is slow to load or if your shipping rates are not easily available, Perhaps your sign-up form is too lengthy or the consumer does not want to give you their telephone number. All of these factors that prevent conversions can be discovered and eliminated through conversion optimization. In some cases, consumers may not be finding something they want. We help you discover factors that should be added to give potential buyers what they want to to encourage them to proceed with their order..

We discover which wording, imagery and features on your site are "engaging" your best consumers and use on site analytics tracking to convert more visitors into paying customers.

A/B Testing and Multivariate Testing.

We work with your designers to generate different versions of your pages and different versions of parts of individual pages. For example, perhaps you are curious if your shipping rates are turning off customers. Testing allows you to test different shipping rates.

Testing automatically shows a different web page version to 10 percent of customers. Once enough consumers have visited this alternative page to make an accurate decision, we end our test and compare the conversions from the original page with conversions from the alternative version.

Testing is also very useful when brands are faced with different creative versions. Perhaps you like the "green" theme and another staff person likes the "blue" version. Testing allows you to put both versions out to consumers and let your website visitors decide the winner!

We propose testing scenarios and personalization you can consider. Once approved, we execute and monitor test and send your brand a report on the results. You can then make a decision on what needs changed on your site to increase your sales.

Ongoing Personalization

Testing is aimed at generating a one-time decision. With personalization, your site automatically caters experiences to each consumer or buckets of consumer types.

Offer A may be shown to consumers in bucket A and Offer B is shown to consumers in bucket B.

Perhaps you want to show a discount offer to consumers who search for "discount carpeting" or you want to show a coupon to consumers who search for "cheap drink mix."

If a consumer has already signed up for your newsletter, there is no need to continue showing them imagery that encourages them to sign up. Instead, you can use this value web page space to show them a different offer. Personalization offers this capacity.

We identify factors and consumer segments that should be considered for personalization. After running a test to justify implementation, we oversee initial implementation of a personalized experience. Then we assure you are able to track results of the changes you authorized. Personalization is often an incremental process, lasting several months. The result should be a highly effective program that maximizes sales from each type of consumer.

 

---