We justify our involvement and fees by lowering your marketing costs and improving your order volume. We acquire more customers and sales for the same marketing dollars.

At the start of our engagement, we will provide you with numbers that show your results before our involvement, so you can see the positive change we brought about. We deliver better results to justify our cost, it's that simple.

Our services are categorized as acquisition of new customers and generating more sales from existing customers. Check out the individual service to see our formula for proving success for that service.

Acquisition Metrics

• PPC Advertising - increased conversions and lowered CPA
• Content Marketing - To value customers who enter your site through each content page, we identify the keyword associated with the page and use the average cost-per-click for that keyword your brand would have otherwise paid in advertising to acquire that visit.
• eCommerce Optimization - increase in website conversion rate
• Earned search engine results (SEO) - new visits are valued by the equivalent CPC your brand would have paid to acquire the same visitor through the PPC advertising channel.

Metrics to Maximize Existing Customers

• Social media - increase in page views is valued by the equivalent CPC your brand would have paid to acquire the same visitor through the Facebook or Twitter advertising.
• CRM/email marketing - increase in conversions from this channel

For Digital Strategy Plans, our success metric is improved ecommerce sales over a 9-12 month period.

 

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