We research what is "working" for your each of your competitors and why. We tell you how your competitors are obtaining customers, where they obtain those sales and identify areas where you can beat their efforts.

• Your competitors' PPC Advertising efforts (amounts they are spending and targetuing methods)
• Your competitors' email marketing campaigns & email creative
• Your competitors' banner ads
• Your competitors' analytics capacity (what they are tracking)
• Your competitors' Social media efforts
• Your competitors' eCommerce experience (what do consumers encounter when they buy from your competitors?)
• Identification of your digital competitors vs. "real life" competitors
• Your competitors' rankings in Search engine results (how consumers are finding your competitors through searches)

Cost

When conducting a competitive analysis, one client might have two competitors, while a different client might have 11 competitors. The client with more competitors requires considerable more time and hours and our costs reflect this difference.

 

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